Str
SEED

PPLE

tegy

hones marketing

  business development

    and communications to

      advance our clients' success.

We help planning, design and construction firms define their vision, sharpen their skills, and attain national recognition for their expertise.

 
We help you identify the 
clients you want and roll 
out effective programs that 
develop the know-how and 
resources to achieve your 
objectives. The results are more 
work in your focus areas, better 
financial returns, and a 
stronger brand that will 
carry you through good 
and lean times.

ervices

Strategy

Planning

Coaching

Messaging

 

artners

Recruiters
Media Relations
Organizational Coaches

Graphic and Web Designers
Financial and Operational Consultants

We offer integrated teams that provide comprehensive solutions for firm growth, operations and transition.

 

esults

Client Trade Magazines

National and International Design Press
Local and National Business and General News

Media

Speaking

Design Events

Client Professional and Trade Associations

Design and Engineering Professional Associations

Firm Awards

Association Fellowships

National, Regional and Local Design Awards

Lifetime Achievement Awards and Professional

Awards

Museums and Cultural Buildings
Urban Design and Campus Plans
Infill Development and Affordable Housing

Federal, State and Local Government and Civic Buildings

Tier 1 Public and Private Research Universities and Highly Selective Colleges

Outreach, Shortlists

& Wins

 
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Kacey Clagett founded Appleseed Strategy to help firms achieve their vision through strategic planning, messaging and coaching.

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Kia Clay provides our clients with market intelligence. She keeps us abreast of what public sector clients are looking for.

Celeste Winkel helps our clients craft messaging plans and execute projects that further their strategic goals and enhance their brands. 

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Leslie excels at visual thinking and has a deep understanding of the issues faced by design professionals in marketing and business development. 

 

Appleseed Strategy Log

2019

California College of the Arts

Guest Panelist, Undergraduate Architecture Professional Practice Studio

 

California Polytechnic University, San Luis Obispo

Guest Panelist, Undergraduate Architecture Externship Program

 

2018

AIA Montana Annual Fall Conference 

Presenter, Interview Skills Workshop

Public Architects Committee Workshop
AIA National Convention

Facilitator, “Public Architects: Driving Innovation in the Industry’s Best Practices”

 

Business Forum, Structural Engineers Association of Northern California
Speaker, “Focus on the Bottom Line: How to Derive the Greatest Impact for Your Marketing Dollar” 

 

California College of the Arts
Guest Panelist, Graduate Architecture Professional Practice Studio

 

Learning by Design Magazine
Author, “Not Just Student Housing: The Next Step in Public-Private Partnerships”

 

2017

Public Architects Committee Workshop
AIA National Convention
Facilitator, “The Public Architect as City Builder”

2016
Oculus Magazine / AIA New York 
Co-Author, “Weathering the Storm: How to Keep Your Firm Resilient, Whatever the Economic Forecast” 

Public Architects Committee Workshop
AIA National Convention
Facilitator, “Architects, Public Architects and P3 Development:  Innovation, Challenges, Lessons Learned

California College of the Arts
Architectural Entrepreneurship Seminar
Guest Critic, Final Projects Review 

Society for Marketing Professional Services, San Francisco Bay Area Chapter
Speaker, Business Leaders Roundtable

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