hones marketing

  business development

    and communications to

      advance our clients' success.

We help planning, design and construction firms define their vision, sharpen their skills, and attain national recognition for their expertise.

We provide the experience
to identify and validate the
clients you want and roll 
out effective programs that 
develop the know-how and 
resources to achieve your 
objectives. The results are
more work in your focus areas,
better financial returns, and a 
stronger brand that will 
carry you through good 
and lean times.









We offer integrated teams that provide comprehensive solutions for firm growth, operations and transition.

Media Relations
Organizational Coaches

Graphic and Web Designers
Financial and Operational Consultants



Client Trade Magazines

National and International Design Press
Local and National Business and General News



Design Events

Client Professional and Trade Associations

Design and Engineering Professional Associations

Firm Awards

Association Fellowships

National, Regional and Local Design Awards

Lifetime Achievement Awards and Professional


Museums and Cultural Buildings
Urban Design and Campus Plans
Infill Development and Affordable Housing

Federal, State and Local Government and Civic Buildings

Tier 1 Public and Private Research Universities and Highly Selective Colleges

Outreach, Shortlists

& Wins


Kacey Clagett founded Appleseed Strategy to help firms achieve their vision through research, strategic planning, messaging and coaching.

Tiany Galaskas_Appleseed.jpg

Kia Clay provides our clients with market intelligence. She keeps us abreast of what public sector clients are looking for.

Tiany Galaskas advances the strategic objectives of our clients through business consulting, leadership-building, market research, and business development acumen.


Leslie Henslee excels at visual thinking and has a deep understanding of the issues faced by design professionals in marketing and business development. 


Appleseed Strategy Log


Archinect, "New survey reveals the pandemic's mixed impact on AEC firms,featured in December 27, 2021 article by Nathaniel Bahadursingh


California College of the Arts

Guest Critic, Graduate Architecture Professional Practice Studio

Tradeline Reports, "University Facilities Planners Prioritize New Construction and Renovations," quoted in April 28, 2021 online article by Lisa Wesel


Bisnow, “Developers Still Reluctant To Go Whole-Hog With Modular Construction,” quoted in April 1, 2021 online article by Dees Stribling


"Market Trends — Succeeding into 2022,"  November 2020


"The Value of Visual Storytelling," AIA South Atlantic ASPIRE Conference

Speaker with Tim Griffith and Anne Edgar


Fast Company, "COVID-19 is crushing the architecture industry—but not in the ways you’d expect,June 2020 Financial and Economic Findings quoted in Nate Berg's article in August 14, 2020 online edition


Landscape Architecture Magazine, Quoted in Katherine Logan's article"Straws in the Wind," July 2020

Office Insight, "Pandemic Survey of AEC Firms Reveals Mixed Impact (Appleseed Strategy)," May 16, 2020

ULI 2020 Resiliency Summit 
Member, Working Group

Contemporary Museum Architecture and Design: Theory and Practice of Place
Co-Author, “Triple Bottom Line Sustainable Design: Scottsdale’s Museum of the West in Arizona, US”


California College of the Arts

Guest Panelist, Undergraduate Architecture Professional Practice Studio


California Polytechnic University, San Luis Obispo

Guest Panelist, Undergraduate Architecture Externship Program



AIA Montana Annual Fall Conference 

Presenter, Interview Skills Workshop

Public Architects Committee Workshop
AIA National Convention

Facilitator, “Public Architects: Driving Innovation in the Industry’s Best Practices”


Business Forum, Structural Engineers Association of Northern California
Speaker, “Focus on the Bottom Line: How to Derive the Greatest Impact for Your Marketing Dollar” 


California College of the Arts
Guest Panelist, Graduate Architecture Professional Practice Studio


Learning by Design Magazine
Author, “Not Just Student Housing: The Next Step in Public-Private Partnerships”



Public Architects Committee Workshop
AIA National Convention
Facilitator, “The Public Architect as City Builder”

Oculus Magazine / AIA New York 
Co-Author, “Weathering the Storm: How to Keep Your Firm Resilient, Whatever the Economic Forecast” 

Public Architects Committee Workshop
AIA National Convention
Facilitator, “Architects, Public Architects and P3 Development:  Innovation, Challenges, Lessons Learned

California College of the Arts
Architectural Entrepreneurship Seminar
Guest Critic, Final Projects Review 

Society for Marketing Professional Services, San Francisco Bay Area Chapter
Speaker, Business Leaders Roundtable