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About
Str
SEED

PPLE

tegy

defines your vision

 and sharpens your skills

  to win the success you want.

We focus on companies and nonprofit organizations working with the built

environment: design, construction, land use, sustainability, and development.

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ethods

Using “outside-in” approach, we tailor your strategy, structure, messaging, and outreach to attract the clientele you seek. 

This is coupled with an “inside out” process that builds a strong foundation across your organization and achieves your vision and goals.

Methods
Results
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We provide the experience to identify and validate the clients you want and roll out effective programs that  develop the know-how and resources to achieve your objectives. 

esults

More work in your focus areas

Better financial returns

A stronger brand that will carry you through good and lean times

Services
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ervices

Strategic Advisory and Planning
Workshops and Retreats

Marketing

Integrated Planning
Market Research
Messaging

Business Development

Outreach and Pursuit Strategies
Team Development

Direction

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Kacey Clagett founded Appleseed Strategy to help firms achieve their vision through research, strategic planning, messaging and coaching.

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Tiany Galaskas advances the strategic objectives of our clients through business consulting, leadership-building, market research, and business development acumen.

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Kia Clay provides our clients with market intelligence. She keeps us abreast of what public sector clients are looking for.

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Leslie Henslee excels at visual thinking and has a deep understanding of the issues faced by design professionals in marketing and business development. 

Team
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News

Recognition

2021

Archinect, "New survey reveals the pandemic's mixed impact on AEC firms,featured in December 27, 2021 article by Nathaniel Bahadursingh

 

California College of the Arts

Guest Critic, Graduate Architecture Professional Practice Studio

Tradeline Reports, "University Facilities Planners Prioritize New Construction and Renovations," quoted in April 28, 2021 online article by Lisa Wesel

 

Bisnow, “Developers Still Reluctant To Go Whole-Hog With Modular Construction,” quoted in April 1, 2021 online article by Dees Stribling

2020

"Market Trends — Succeeding into 2022,"  November 2020

 

"The Value of Visual Storytelling," AIA South Atlantic ASPIRE Conference

Speaker with Tim Griffith and Anne Edgar

 

Fast Company, "COVID-19 is crushing the architecture industry—but not in the ways you’d expect,June 2020 Financial and Economic Findings quoted in Nate Berg's article in August 14, 2020 online edition

 

Landscape Architecture Magazine, Quoted in Katherine Logan's article"Straws in the Wind," July 2020

Office Insight, "Pandemic Survey of AEC Firms Reveals Mixed Impact (Appleseed Strategy)," May 16, 2020

ULI 2020 Resiliency Summit 
Member, Working Group

Contemporary Museum Architecture and Design: Theory and Practice of Place
Co-Author, “Triple Bottom Line Sustainable Design: Scottsdale’s Museum of the West in Arizona, US”

2019

California College of the Arts

Guest Panelist, Undergraduate Architecture Professional Practice Studio

 

California Polytechnic University, San Luis Obispo

Guest Panelist, Undergraduate Architecture Externship Program

 

2018

AIA Montana Annual Fall Conference 

Presenter, Interview Skills Workshop

Public Architects Committee Workshop
AIA National Convention

Facilitator, “Public Architects: Driving Innovation in the Industry’s Best Practices”

 

Business Forum, Structural Engineers Association of Northern California
Speaker, “Focus on the Bottom Line: How to Derive the Greatest Impact for Your Marketing Dollar” 

 

California College of the Arts
Guest Panelist, Graduate Architecture Professional Practice Studio

 

Learning by Design Magazine
Author, “Not Just Student Housing: The Next Step in Public-Private Partnerships”

 

2017

Public Architects Committee Workshop
AIA National Convention
Facilitator, “The Public Architect as City Builder”

2016
Oculus Magazine / AIA New York 
Co-Author, “Weathering the Storm: How to Keep Your Firm Resilient, Whatever the Economic Forecast” 

Public Architects Committee Workshop
AIA National Convention
Facilitator, “Architects, Public Architects and P3 Development:  Innovation, Challenges, Lessons Learned

California College of the Arts
Architectural Entrepreneurship Seminar
Guest Critic, Final Projects Review 

Society for Marketing Professional Services, San Francisco Bay Area Chapter
Speaker, Business Leaders Roundtable

Idealog
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