Appleseed Strategy grew out of Kacey’s experience working with emerging and national architecture and planning firms. She began her career by joining Michael Willis Architects as its second employee and helped its expansion to three offices and 45 people over several years. Through that experience, Kacey learned about the challenges firm leaders face in establishing a presence in the marketplace and began developing the strategies Appleseed uses to build strong companies. Wanting to learn more about how national firms operate, Kacey subsequently held positions as marketing director and development director for STUDIOS Architecture and Bohlin Cywinski Jackson. Kacey is keenly interested in urbanism, sustainable design, culture and higher education, and how trends and the economy shape the built environment.
Through her years working with corporate marketing campaigns for Fortune 500 companies, Celeste Winkel helps our clients craft messaging and execute projects that further their strategic goals and enhance their brands. Prior to joining Appleseed Strategy, Celeste conceived and executed marketing campaigns across multiple platforms that were focused on building customer loyalty, using market research to guide how stories are created and to build the right outreach plans. Celeste’s communications skills and good cheer make her an especially effective project manager.
Kia Clay provides our clients with market intelligence. She keeps us abreast of what public sector clients are looking for. Prior to joining Appleseed Strategy, Kia was part of an advocacy organization for military spouses, where she developed newsletters on government policies and resources to help navigate the issues their families face from deployment and active duty.
Leslie Henslee excels at visual thinking and has a deep understanding of the issues faced by design professionals in marketing and business development. He produces corporate identities, marketing collateral, websites and other digital media for our clients. Prior to joining Appleseed Strategy, Leslie was the marketing director for the San Francisco architecture firm, Hamilton + Aitken Architects, where he provided marketing strategy, research, business client relationship management and graphic design. As an artist, Leslie creates small design-build art projects, installations, and roadside attractions.