SEED
STR
TEGY
hones marketing,
business development
and communications to
advance our clients’ success.
PPLE
We help planning, design and construction firms define their vision, sharpen their skills, and attain national recognition for their expertise.
We help you identify the
clients you want and roll
out effective programs that
develop the know-how and
resources to achieve your
objectives. The results are more
work in your focus areas, better
financial returns, and a
stronger brand that will
carry you through good
and lean times.
erv
Strategy
Planning
Couching
Messaging
ices
Appleseed collaborates with other consultants to address firm growth and transition.
Recruiters
Media Relations
Organizational Coaches
Graphic and Web Designers
Financial and Operational Consultants
ners
art
Appleseed Strategy grew out of Kacey’s experience working with emerging and national architecture and planning firms.
Through her years working with corporate marketing campaigns for Fortune 500 companies, Celeste Winkel helps our clients craft messaging and execute projects that further their strategic goals and enhance their brands.
Kia Clay provides our clients with market intelligence. She keeps us abreast of what public sector clients are looking for.
Leslie excels at visual thinking and has a deep understanding of the issues faced by design professionals in marketing and business development.
Client Success
OUTREACH AND WIN
Residential College Expansion
Washington University in St. Louis
SHORTLIST
Crocker Museum of Art
Gallery & Event Center & Art-Focused Park
OUTREACH AND WIN
U.S. State Department
Design Excellence IDIQ Program
INTRODUCTION AND WIN
Classroom Building Conversion for Museum Collections, University of New Mexico
WIN
Development Team for San Francisco Multi-Block Project
WIN
Library and Community Center Buildings
SHORTLIST
Major University of California, Santa Cruz projects on first try
WIN
Invited list for projects at Stanford University
WIN
MEP Services for San Francisco’s Largest Mixed-Use Development
WIN
Two Multifamily Housing Developments in San Francisco
SHORTLIST
Two Multifamily Housing Developments in San Francisco
AWARD
National Trust for Historic Preservation Lifetime Acchievement Award
AWARD
National Trust for Historic Preservation Lifetime Acchievement Award
SPEAKING
SCUP 2018 Annual Conference
AWARD
State AIA Firm of the Year Award
SPEAKING
SCUP Pacific Regional Conference
PUBLICATION
Metropolis Magazine 2017
AWARD
Royal Chartered Institute of Surveyors Fellow
AWARD
AIA / SCUP Honor Award
PUBLICATION
Metropolis Magazine 2016
PUBLICATION
Architectural Record
AWARD
Architectural Record’s Design Vanguard