Home | Appleseed Strategy

Side About

SEED

STR

TEGY

hones marketing,

business development

and communications to

advance our clients’ success.

PPLE

We help planning, design and construction firms define their vision, sharpen their skills, and attain national recognition for their expertise.

Services Side

We help you identify the
clients you want and roll
out effective programs that
develop the know-how and
resources to achieve your
objectives. The results are more
work in your focus areas, better
financial returns, and a
stronger brand that will
carry you through good
and lean times.

erv

Strategy

Planning

Couching

Messaging

ices

Side Partners

Appleseed collaborates with other consultants to address firm growth and transition.

Recruiters
Media Relations
Organizational Coaches

Graphic and Web Designers
Financial and Operational Consultants

ners

art

Team Side

Kacey Clagett

Appleseed Strategy grew out of Kacey’s experience working with emerging and national architecture and planning firms.

LinkedIn Kacey

Celeste Winkel

Through her years working with corporate marketing campaigns for Fortune 500 companies, Celeste Winkel helps our clients craft messaging and execute projects that further their strategic goals and enhance their brands.

LinkedIn Celeste

Kia Clay

Kia Clay provides our clients with market intelligence. She keeps us abreast of what public sector clients are looking for.

Leslie Henslee

Leslie excels at visual thinking and has a deep understanding of the issues faced by design professionals in marketing and business development.

LinkedIn Leslie

Side Idealog

Business Planning for 2023 published in Structure Magazine

Tiany Galaskas and Kacey Clagett address the economic trends that could affect engineering companies in 2023 and how to position for...

"Positioning for Continued Success" published in STRUCTURE Magazine

Our observations and recommendations for making the most of market conditions were featured in the January 2022 issue of STRUCTURE...

2021 Financial & Economic Survey Published in Archinect

In publishing our second annual survey of A/E/C firms, Archinect highlighted our recommendations for navigating the continuing effects of...

Our 2021 Financial & Economic Survey is out!

This year's survey features in-depth interviews with a cross-section of A/E/C leaders offering frank perspectives on the current economy,...

Kacey Clagett guest critic for California College of the Arts Professional Practice Class

Kacey visited the class in March and May 2021 to discuss the dynamics of brand and messaging in winning work. https://www.linkedin.com/po...

Our perspectives on higher education construction featured in Tradeline

Demographics, market demand and fallout from the Covid pandemic influence future construction. https://www.tradelineinc.com/reports/2021-...

Bisnow article shares our opinions on future of modular construction

In “Developers Still Reluctant To Go Whole-Hog With Modular Construction", we argue that perceived savings in time will drive acceptance,...

Scottsdale’s Museum of the West chapter presented at the University of Tasmania

The chapter, part of Contemporary Museum Architecture and Design: Theory and Practice of Place, was presented in December 2020 by...

“Value of Visual Storytelling” at AIA South Atlantic ASPIRE conference

The presentation featured Kacey Clagett, architectural photographer Tim Griffith, and museum publicist Anne Edgar....

"Market Trends – Succeeding Into 2022" published in Structure magazine's November 2020 issue

We're honored to have our article, "Market Trends – Succeeding Into 2022", to be included in the November 2020 issue of Structures...

April 2020 Findings published in Office Insight

The findings from our April 2020 online discussions were published online in Office Insight as "Pandemic Survey of AEC Firms Reveals...

AIA / SCUP Honor Award

PUBLICATION

Metropolis Magazine 2016

PUBLICATION

Architectural Record

AWARD

Architectural Record’s Design Vanguard