SEED
STR
TEGY

hones marketing,

  business development

   and communications to

    advance our clients’ success.

PPLE

We help planning, design and construction firms define their vision, sharpen their skills, and attain national recognition for their expertise.

 

We help you identify the 
clients you want and roll 
out effective programs that 
develop the know-how and 
resources to achieve your 
objectives. The results are more 
work in your focus areas, better 
financial returns, and a 
stronger brand that will 
carry you through good 
and lean times.

erv

Strategy

Planning

Couching

Messaging

ices

 

Appleseed collaborates with other consultants to address firm growth and transition.

Recruiters
Media Relations
Organizational Coaches

Graphic and Web Designers
Financial and Operational Consultants

ners

art

 
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Appleseed Strategy grew out of Kacey’s experience working with emerging and national architecture and planning firms.

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Through her years working with corporate marketing campaigns for Fortune 500 companies, Celeste Winkel helps our clients craft messaging and execute projects that further their strategic goals and enhance their brands. 

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Kia Clay provides our clients with market intelligence. She keeps us abreast of what public sector clients are looking for.

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Leslie excels at visual thinking and has a deep understanding of the issues faced by design professionals in marketing and business development. 

 

Client Success

OUTREACH AND WIN

Residential College Expansion 
Washington University in St. Louis

SHORTLIST

Crocker Museum of Art
Gallery & Event Center & Art-Focused Park

OUTREACH AND WIN

U.S. State Department 
Design Excellence IDIQ Program

INTRODUCTION AND WIN

Classroom Building Conversion for Museum Collections, University of New Mexico

WIN

Development Team for San Francisco Multi-Block Project

WIN

Library and Community Center Buildings

SHORTLIST

Major University of California, Santa Cruz projects on first try

WIN

Invited list for projects at Stanford University

WIN

MEP Services for San Francisco’s Largest Mixed-Use Development

WIN

Two Multifamily Housing Developments in San Francisco

SHORTLIST

Two Multifamily Housing Developments in San Francisco

AWARD

National Trust for Historic Preservation Lifetime Acchievement Award

AWARD

National Trust for Historic Preservation Lifetime Acchievement Award

SPEAKING

SCUP 2018 Annual Conference

AWARD

State AIA Firm of the Year Award

SPEAKING

SCUP Pacific Regional Conference

PUBLICATION

Metropolis Magazine 2017

AWARD

Royal Chartered Institute of Surveyors Fellow

AWARD

AIA / SCUP Honor Award

PUBLICATION

Metropolis Magazine 2016

PUBLICATION

Architectural Record

AWARD

Architectural Record’s Design Vanguard

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